Below is a practice Google Search campaign for a local gym, highlighting how I structured Responsive Search Ads, segmented ad groups by user intent, and applied negative keywords to improve traffic quality. Click any image to view it in full size.
Gym Research Search Ads with ammenities to offer the customers.
What I Built
Its a Campaign Structure for a Gym & what it offers
Ad groups to differentiate each ads
Responsive Search Ads w/ Headlines, Descriptions, URL
Negative keyword strategy, to ensure they dont appear when users are searching the wrong intent
Why I Structured It This Way
Short explanation of intent-based grouping and message match
Key Learnings
What you learned about RSAs
What surprised you
What you’d test next